In our recent webinar, Account Optimization and Analytics, we gave you a few feed optimization tips and we wanted to add a few more thoughts on this topic as it relates to the Marketing Message columns in your feed.
Mother’s Day promotions are going strong and last minute shoppers are still scrambling to buy those gifts. So what will make your Mother’s Day products and promotions stand out from the crowd? For procrastinators (such as myself), “Free Shipping” or “$20 off your total order!” is a promotion that’s sure to capture a shopper’s attention. These are the types of marketing message to add on a site-wide or category level, which is done through the messaging platform in your dashboard. If you missed our recent post on using these tools to add those last minute promotions and sales, here they are:
Adding Marketing Messages to your listings
Adding Coupons to your listings
But if you have product specific promotions, you can submit those marketing messages through the feed. Use the View Clicks by Products report to identify your best performing products – these metrics are available once you install the free campaign optimization tool, the ROI Optimizer. Give these top performers an extra conversion boost by adding a seasonal coupon code or special promotion. Continued testing of promotions and coupons for relevance is a best practice we recommend.
If you have rebates to promote on a brand level, you can also submit those through the feed. This is another way to increase your social presence.
Don’t forget – you can display multiple promos for the same CPC. If you are already bidding on a marketing message, include a column for the MSRP in addition to your listed price. Our system will automatically include a strikethrough price indicating the discount off MSRP as a part of your whole promotional messaging package. Shoppers can actually filter for discounts and coupons on our site so adding as many promotions as you can for the same CPC can increase your exposure at no extra cost: