April’s Wize Commerce Newsletter
In March, our CEO Jeff Katz spoke in NYC with executives from leading brands and companies around the country on the future of retail customer experience.
In the presentation, Jeff noted that e-commerce is growing rapidly… Shoppers in the U.S. alone are predicted to spend $327 billion on e-retail by 2016, and nearly 80% of shoppers either buy online or browse products and services online before purchasing in-store. At the same time, the worlds of e-tail and retail are becoming increasingly intertwined.
Those services keep getting better.
Silhouettes now include Facebook traffic: In Q1, we turned on Facebook traffic for our Silhouette customers. So currently, in addition to our SEM, SEO, Google Shopping and display traffic, Silhouette customers can enjoy highly qualified Facebook visitors. Over the last several years, we have been working hard at making Facebook an important traffic source for Nextag through the refinement of our targeting and bidding algorithms in particular. You can now leverage this expertise through a Silhouette with little to no effort.
Retargeting as a stand-alone service: We’ve also begun offering our retargeting dynamic display service as a stand-alone product. Retargeting dynamic banners are currently included as part of our Silhouette offering. With this new offering, however, a merchant can use our retargeting technology directly to serve highly relevant dynamic banners to users landing on their main site, providing an additional source of revenue while increasing the likelihood that a user completes their purchase on your site, and not with the competition.
Nextag Seller Badges lift conversion 25%: And last, we also recently completed an in-depth research project for our Nextag merchants on our Seller Badge program. Those merchants that display a Nextag Seller Badge on their sites have on average a 25% lift in conversion. Click here for instructions on how to implement this quick conversion-boost.
In other news…
In April, we are excited to complete the launch of a new Silhouette of Modista. This new site is built on the visual search concept and is perfect for shopping clothing items in particular. It allows a shopper to find quickly items of a specific style and color with just a few clicks.
And see our recent blog post on Predictive Modeling for a bit of an inside scoop on how we help marketers add edge to their revenue and traffic optimization strategies.
As always, let us know if there’s anything we can do to help your digital business thrive. Contact us anytime by email or at 1-650-645-4700 x 2.
The Wize Commerce Team