A Letter from CEO Jeff Katz

04 January 2013 | Merchant Programs | Tags: , ,

I wanted to start the New Year by thanking you for your business. We appreciate it very much.

 

As the year begins, I thought it would be appropriate to share with you what we’re seeing for the year ahead, and what we’re doing to generate as much business for you, at an optimum cost-of-sale, as we can.

 

Increasing our value to you

 

Over the last two years, our largest advertising partner, Google, has launched a Shopping product that has emerged as a major competitor. We have certainly felt the impact of this, but according to third party data, we remain the largest independent comparison shopping product in terms of gross merchandise sales. We are also the largest comparison shopping site, according to our estimates, in driving mobile, social banner retargeting, and search traffic to your stores (online and offline). By participating at the highest levels with our various global sites, you’re gaining market share among comparison shoppers in all channels of the e-commerce world.

 

We have spent the last two years enhancing our technology to improve merchant conversion, to provide you the flexibility to bid on a SKU level for better visibility of your most important products, to optimize your marketing messages on our sites, and to have your pricing and product inventory more quickly updated.

With the launch of our Wize Commerce platform, we’re also now assisting many merchants directly with product ad serving and onsite monetization. Our Silhouette service allows you to boost revenues on a near risk-free basis (in most cases set-up requires less than two weeks). If you’re not familiar with these tools, I hope you’ll inquire so we can show you a few other cost-efficient ways to boost your performance.

 

For more than ten years, we’ve provided merchants like you with a substantial stream of revenue, always focused on cost-of-sale. If there’s anything we can do better, or any questions we can answer, feel free to contact us anytime, either via email or at 1-650-645-4700 x 3.

 

Thank you again for working with us. We look forward to discussing how we can help you increase revenue in 2013.

 

Jeff


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