On May 31st, Google announced plans to transition their free Google Product Search (GPS) to a purely commercial model based on Product Listing Ads (PLAs). The resulting experience is called Google Shopping, and is expected to be fully implemented by this fall. The ultimate goal is to improve the shopping experience by improving the [...]
Archive for the ‘Nextag News’ Category
Description: Missed our webinar from last week? Don’t worry, check out our live recording.
Click here to read more about Nextag CEO Jeff Katz’s testimony before the Subcommittee on Antitrust, Competition Policy & Consumer Rights that took place last Wednesday.
In our recent webinar, Account Optimization and Analytics, we gave you a few feed optimization tips and we wanted to add a few more thoughts on this topic as it relates to the Marketing Message columns in your feed. Mother’s Day promotions are going strong and last minute shoppers are still scrambling to buy those [...]
Negative reviews sting. Especially with the growing influence a brand’s online reputation can have on consumers making online purchases. The good news is that you can take action and make them work in your favor. According to this new study, you can turn these lemons into lemonade simply by responding to the buyer who left that [...]